Journal

The XU Journal explores the objects, materials, design and ideas that shape our world, and the deeper histories that inspire what we create.

Essays

Why I Started XU

Okay, quick exercise before we start. Name five luxury houses. You probably didn't even have to think about it. Hermès, Chanel, Louis Vuitton, Dior, Gucci, and...

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Explore by theme

Different lenses. A richer story.

  • Why XU Exists

    The reasons behind the brand, and the history it answers to.

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  • How XU Works

    Research, material and construction, and the decisions in between.

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  • Chapter One: The RuYi

    Our first object, from sceptre to handbag.

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  • Living With XU

    Care, wear, and what it means to carry something for years.

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